#meetSalzburg

Read up to date news and stories about the Salzburger Land as a congress and meeting destination. And in the - unlikely 😉 - case that Salzburg is not on top of your mind at the moment, we write about the management and marketing of events, too. Happy reading!

Dynamic photo collage featuring new Salzburg Convention Bureau partners: modern hotels, stylish meeting rooms, alpine event venues, Salzburg architecture, lakeside scenery, ski resorts and social gatherings highlight the region’s diversity for meetings, conferences and events.
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New partners of the Salzburg Convention Bureau

Listicle | News We are always happy to welcome new partners in the events sector. Unique venues for seminars, meetings or incentive trips and team-building events in the state of Salzburg.
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1 min

Salzburg – Austria’s most popular meeting destination after Vienna (MIRA)

Pressrelease In 2025, Salzburg was once again the most sought-after destination for congresses, meetings, and events after Vienna. This is confirmed by the recently published figures: of around 27,000 recorded events, more than 5,000 took place in the province of Salzburg.
An impressive arena at Messezentrum Salzburg unfolds in cool blue tones: concentric seating surrounds a central stage while precise beams of light cut through the space, creating a cutting-edge event atmosphere.
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Salzburg - The stage for your events

Listicle Events and theatre have a lot in common, starting with the staging. Salzburg offers stages that are ideally suited for both.
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News & Fresh Developments in Salzburg’s Event Locations

News Renovations, new openings and construction projects: discover which Salzburg event locations will soon shine anew and where temporary closures apply.
View across the Salzach River toward Salzburg’s Old Town with the iconic Hohensalzburg Fortress rising in the background. The historic Staatsbrücke bridge spans the foreground, linking the city’s districts. Elegant baroque facades and towers dominate the scene.
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15 Experiences your participants can only have in Salzburg

Listicle From Hellbrunn's trick fountains to the original Mozartkugel: enjoy unforgettable experiences in Mozart's city. Ideas for supporting programs for congresses, conferences, or incentives—authentic, unique, and beautiful. We are happy to assist with planning. Read more now!
Prof. DDr. Roman Egger sits with a microphone and laptop in front of a large presentation screen. As digital content and programming code appear behind him, he explains current developments and practical applications of artificial intelligence.
1 min

Rethinking Events – How AI Is Transforming the Industry

Guide The event industry is undergoing a profound transformation, largely driven by technological advancements. At the forefront, Artificial Intelligence (AI) is revolutionizing how events are planned, organized, and experienced.
The historic University of Salzburg stands in elegant architecture along the banks of the Salzach River. In the background, the majestic Hohensalzburg Fortress rises above the city, creating an impressive panorama together with the lush green hillside landscape.
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Academic Venues Salzburg

Listicle Discover inspiring academic venues for seminars, conferences, and events in Salzburg – a city of science and music. Universities and academic institutions provide the ideal setting for knowledge exchange, innovation, and brainstorming sessions. The Salzburg Convention Bureau is happy to support you in planning your conference. Get in touch today!
Tourist group facing the Hohensalzburg Fortress and historic Salzburg cityscape, set against a winter landscape with bare trees.
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Salzburg 2026: International congress destination and knowledge hub

Listicle | News As in 2025, Salzburg will once again welcome high-calibre, international and European congresses in 2026. The Salzburg Convention Bureau looks ahead to a successful congress and event year, with several highlights expected in the congress industry.
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Winter-Ski Incentive im SL

Listicle | Guide The Salzburg region is a top winter destination for incentives and team events. Alpine experiences, fine dining and wellness come together to create unforgettable team moments in a unique winter setting.
Artfully decorated finger food in black cups with blossoms and delicate ingredients.
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Salzburg – the fine dining capital: discover the City’s top gourmet hotspots

Listicle For your event, dinner, conference, or team building, you will find a diverse and exclusive culinary and fine dining scene in Salzburg. Discover the 15 best gourmet restaurants in Mozart's city, which perfectly combine culture and cuisine. Read more about it NOW here on the blog!
Red ÖBB train at the platform of Salzburg Main Station with station sign and modern waiting area.
1 min

Sustainable Event Travel in Salzburg: A Game Changer for Planners

News Sustainable congress and event planning starts with mobility! With the Guest Mobility Ticket, available to all overnight guests in the entire province of Salzburg from May 1, 2025, you can rely on environmentally friendly travel options and stress-free logistics for your participants. If you have any questions about the ticket or need help planning your next event in Salzburg, the Salzburg Convention Bureau is here to assist you impartially and free of charge. Read more NOW!
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1 min

Salzburg-Foodtrucks for your Event

Listicle | Guide | News Top up your event, function or incentive with a real eye-catcher: Salzburg's food truck and trailer scene is diverse. It ranges from culinary food trucks to casual vehicles with bar service to nostalgic photo vehicles - there is something for everyone here!
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The Value Creation Study of Austria’s Meeting Industry: Why Salzburg’s Contribution Matters

News Actively contribute to the Austria-wide value creation study and provide your event as a data source for Salzburg’s meeting industry.
Amid lush forest greenery, the Rauchkuchl presents an artfully crafted game dish on a rustic wooden plate. Mushrooms, berries, herbs, and blossoms blend into a culinary homage to nature — opulent, wild, and full of aroma.
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Fine dining stronghold Salzburger Land - discover the gourmet hotspots across the province

Listicle Experience fine dining in Salzburg: 17 exclusive gourmet restaurants, perfect for events, incentives, or relaxed culinary getaways amid the Alps. From creative Alpine cuisine to international delicacies – every foodie will find something to enjoy.
Panoramic view of Salzburg with fortress and old town
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Meetings & Events in the Heart of a UNESCO World Heritage Site

Listicle Where history comes alive: In Salzburg’s UNESCO World Heritage Site, baroque splendor meets modern event culture.
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#Guide

Innovation Meets Event Management – Artificial Intelligence on the Rise

The event industry is undergoing a profound transformation, largely driven by technological advancements. At the forefront, Artificial Intelligence (AI) is revolutionizing how events are planned, organized, and experienced.
Discover more...
Prof. DDr. Roman Egger sits with a microphone and laptop in front of a large presentation screen. As digital content and programming code appear behind him, he explains current developments and practical applications of artificial intelligence.
#News

Sustainable Mobility for Events in Salzburg: The Guest Mobility Ticket

Sustainable congress and event planning starts with mobility! With the Guest Mobility Ticket, available to all overnight guests in the entire province of Salzburg from May 1, 2025, you can rely on environmentally friendly travel options and stress-free logistics for your participants. If you have any questions about the ticket or need help planning your next event in Salzburg, the Salzburg Convention Bureau is here to assist you impartially and free of charge. Read more NOW!
Discover more...
Red ÖBB train at the platform of Salzburg Main Station with station sign and modern waiting area.