Automotive locations in the city and province of Salzburg

What do Chapman’s Peak Drive near Cape Town, Highway 1 between San Francisco and Los Angeles, picturesque northern Sardinia, and the city and province of Salzburg have in common?

These beautiful regions are used time and again by automobile manufacturers to present their new models!

The manufacturers and their creative agencies have a number of criteria to consider:

• The beauty and variety of the landscape, as photographs and videos are always produced during these presentations
• Easy accessibility, as journalists, influencers, and/or dealers must be able to reach the location easily
• The necessary infrastructure of hotels, locations, and service providers such as catering, decoration, or graphics.

But in today’s market, it’s not only important to provide a pretty location to take pictures. The ‘story’ that the location tells is just as important.

Let’s have a look at the wide variety of locations the city and province of Salzburg have to offer for automotive events – ready for a ride?

We have divided the various locations and programmes into the following categories:

• Event locations for emotional automobile presentations
• Preferred seminar and congress hotels
• Automobile related programmes
• Pass roads for the ultimate driving experience

and want to start with a video about one of the best practice examples:

The Audi A8 Central Launch Training, which took place successfully in Salzburg in 2018.

ÖAMTC Driving Technology Centre Saalfelden

With both on and off-road test tracks, the Automobile Club ÖAMTC in Saalfelden offers a unique location to present and test mobility. Special highlight: The ice arena with its wonderful winter scenery from January through March. The Experience Centre has also recently opened and is well equipped for high-speed driving with race circuit-typical barriers, so-called curbs, and various gradients.

Saalfelden Conference Centre

Equipped with a 500 square-metre foyer, the Conference Centre Saalfelden is ideally suited for automobile presentations — and includes a fantastic view of the surrounding Salzburg mountains!

Ferry Porsche Congress Centre

The name says it all. The Ferry Porsche Congress Centre is named after Zell’s automotive entrepreneur and honorary citizen. Sustainable meetings and ‘green events’ are the focus of this ultra-modern congress centre which celebrated its grand opening in 2007.

Audi Ice Camp Igloos

Igloos with impressive ice sculptures await visitors at the Kitzsteinhorn Glacier. The glacier is accessible by cable car all year round. Every year, a new race car from Ingolstadt is on display at the Audi showroom in the Ice Camp (open from January through April).

Mattsee Dream Drive

The spirit of Ferdinand Porsche is alive at this event location in the charming town of Mattsee. With vintage cars from the early days of the automobile industry, this venue, with a capacity of up to 300, is sure to delight your guests.

VEGA Observatory

Fancy a look into space? This and much more awaits you at the VEGA Observatory event location. From planet-catering to astro-edutainment, this location widens horizons and offers the ideal backdrop for events focusing on the future of mobility.

Salzburg Congress

The facilities at the Salzburg Congress Center offer space for up to 2,500 people. The areas can be flexibly arranged for press conferences and product presentations, and then easily reconfigured for evening events.

Brandboxx Salzburg

What is actually a fashion wholesale centre, the Brandboxx offers 6,500 square metres of space for your automobile presentations — and has direct access to the autobahn!

Exhibition Centre Salzburg

As the largest event facility in Salzburg, the Salzburg Exhibition & Congress Center, must be included in this list! It’s the perfect venue when you have a large number of participants to manage and need convenient transportation connections.

Stiegl Brauwelt

After an eventful automobile-themed day, your guests would certainly enjoy a delicious beer — so why not use the facilities of the Stiegl Brauwelt?

amadeus terminal 2

With an outdoor space directly in front of the glass façade, amadeus terminal 2 offers fantastic possibilities for product staging.

Mooncity Salzburg

Both the present and the future of mobility are the focus of the Mooncity Experience World in the centre of Salzburg. This setting was also used by ŠKODA for their virtual Base-Camp Training 2020.

Hotel Gut Brandlhof

This 4 Star Superior Hotel with 440 beds is conveniently located near the ÖAMTC Driving Technology Centre. Perfectly suited for automobile presentations, this hotel offers spectacular scenery, for example with EventO and the brand-neutral ‘autohaus’.

Krallerhof

This conference hotel in Leogang offers not only space for up to 360 guests, but also the possibility for automobile presentations in its flexible exhibition facilities.

Tauern Spa Zell am See-Kaprun

The location at the foot of the Kitzsteinhorn is breath-taking, and the SPA Water World is no less impressive. Offer your guests the perfect end to an informative and eventful day as part of their automobile presentation package.

Imlauer Hotel Pitter

This historic hotel has been completely renovated: The ‘Pitter’ in the centre of Salzburg offers spectacular lighting technology, and a unique to Austria six-glass-dome centrepiece.

Dorint City Hotel Salzburg

The Dorint City Hotel Salzburg features 128 rooms, 4 suites, and ground-level exhibition areas.

Travel Charme Mountain resort in Werfenweng

This mountain resort at an altitude of 902 metres features conference facilities for up to 250 people, and is ideally suited for automobile presentations. Its rustic restaurant, the Stroblhaus, situated in farmhouse which is over 450 years old, offers a quaint and charming evening venue.

Culture and Convention Centre at the St. Johann Cathedral

The Culture and Convention Centre at the cathedral offers sophisticated architecture and space for up to 700 guests. An outside area is also available, which is essential for automobile presentations.

Drei Eichen

For smaller events up to 90 participants, the rural hotel Drei Eichen is a lovely choice. Situated in the countryside in Eugendorf, this family-run hotel is the ideal starting point for driving experiences around the Salzburg lakes.

Hotel Ammerhauser

Up to 80 people can be accommodated in this award-winning conference hotel just outside Salzburg.

Stiegl-Gut Wildshut

The organically certified Stiegl-Gut in Wildshut is the oldest brewery in Austria. With charging stations for electric cars, it also offers an ideal venue for automobile presentations.

Gersberg Alm

The Gersberg Alm is a historic site that has been popular as a tourist destination since Mozart’s time. But with its state-of-the-art conference technology, it is also an ideal venue for product and automobile presentations.

Hotel Försterhof

The Hotel Försterhof is particularly popular with water-sport enthusiasts thanks to its private beach on Lake Wolfgang. The exhibition and presentation rooms are accessible by car.

Wyndham Grand Salzburg

You can showcase your cars over a 960 square metre area at the Wyndham Grand Salzburg. With 262 rooms, your guests will be accommodated in style.

The samo (soft mobility) concept from TVB Werfenweng

Speaking of Werfenweng — with the samo card, the local tourist board offers an exciting mobility concept for the region. From E-LOIS, an environmentally friendly personal chauffeur, to BMW i3 and e-bike rentals, the samo card offers a variety of sustainable mobility options.

On the road in historic vehicles

Those who visit car events are typically interested in historic vehicles. Why not chauffeur your guests through the Salzburg lake district in vintage cars built between 1911 and 1931: Mattsee Dream Drive.

Salzburg Ring Driving Experience

With its 4.2-km track with six left and six right turns, the Salzburg Ring offers an unforgettable driving experience for your automobile event.

Companies who exhibit cars want to show the vehicles live. The pass roads in the Salzburg province are ideal for this purpose and have already won over Audi for the presentation of their flagship A8 as well as other numerous other automobile manufacturers! There are too many to list them all but take a closer look at them on this Google Maps link:

• Rossfeld Panorama Road
• Großglockner High Alpine Road
• Postalm Road
• Lueg Pass
• Felbertauern Road
• The road running along Lake Fuschl and Lake Wolfgang through the Salzkammergut area

Automobile events are an integral part of the city and province of Salzburg. This motivates many global brands to use this unique backdrop for their events time and again. Our event experts at the Salzburg Convention Bureau will be happy to inspire you and provide information about the location for your event.

Contact us and send an email to team@meetsalzburg.com or call us on +43 662 88987 271. We will be happy to support you with our free and neutral service in planning your automotive event in Salzburg.