Market events

In the age of increasing number of event formats and digital disruption, its becoming vital to focus on the marketing of professional events more than ever. Learn how to reach your target audience best and turn them into engaged delegates, sponsors and stakeholders.

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Salzburg 2025: International congress destination and knowledge hub

Listicle | News As in 2024, Salzburg will once again welcome high-calibre, international and European congresses in 2025. The Salzburg Convention Bureau can look back on a successful congress and event year with some highlights in the congress industry.
Gestures and the significance within nonverbal communication
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Authentic events. Non-verbal communication as a key factor for successful events

Listicle | Guide | News The body is the stage for emotions. Emotions reveal themselves through the body, and can also be triggered by physical impulses. Hence, authentic events as a form of live communication require congruent communication on all levels; allowing it to resonate harmoniously with the emotions to be generated. This is the only way to way to achieve a credible sense of authenticity.
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What exactly is graphic recording and why do I need it at my event?

Guide Graphic recording supports the learning outcomes of an event and brings the "wow" factor. What it's all about, who does it, and how you can use it at your events – this article will tell you all you need to know.
1 min

Event teams on location: run any event with the right network

Guide Jeder Eventmanager braucht am Veranstaltungsort helfende Hände, auf die er sich verlassen kann. Vom Catering über die Location, Technik-Dienstleister bis hin zu den Hostessen und Busfahrern! Aber wie findet Ihr die richtigen Partner?
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Storytelling with smartphones: 10 tips for event planners

Guide Modern smartphones are truly amazing when it comes to video and photography. But how can you effectively use the necessary equipment to put events into perspective?
Schloss Hellbrunn
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Framework programme part 1/3: What does one need for a conference - in sun, rain or snow?

Guide What makes a good business event? Undoubtedly high quality, current content, and presentations. After all, one wants to develop on a personal level. And then there’s the networking, of course... But an event needs that wow factor to stay in one’s mind long-term – exciting and unusual framework programmes can provide this.
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Sitting is the new smoking: What movement has to do with meeting architecture

Guide We are better thinkers and more creative when we are moving. Why then do we sit so much at conferences and B2B events? We talked to fitness expert Manuel Weissenbacher to help us find the answer.
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9 reasons why the destination is so crucial to the success of your event

Guide There's a saying in the real estate industry - "Location, location, location". And the same can be said for the event management sector. But what makes the choice of destination so important to the success of your event?
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1 min

Team-building: The 5 typical mistakes people make when organising team events

Listicle | Guide Successfully strengthen cohesion with team events, support team development and thus achieve corporate goals. Read the article "Teambuilding: The 5 typical mistakes in organising team events" and learn how your next teambuilding event will be remembered and which mistakes you should better not make.
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Social influencers: How to use influencers for your event

Interview In some industries, nothing happens without influencers. But how about events? We spoke to expert Linda Binderberger about the opportunities for using influencer marketing for events.
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7 Strategies: How to keep the no-show rate at your next business event under control

Guide Unfortunately, you won’t be able to prevent no-shows completely. But, with these strategies, you’ll keep the number of participants who don’t show up at your next event as low as possible.
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Bugaboo: 5 reasons why event planners should stop being afraid of GDPR

Guide The whole world is terrified of the new European General Data Protection Regulation (GDPR). But is it really all that bad? In many ways, the GDPR will benefit event organizers in the European Union. This article will show you what impact it will have and what the most important reforms are.
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Innovation Meets Event Management – Artificial Intelligence on the Rise

The event industry is undergoing a profound transformation, largely driven by technological advancements. At the forefront, Artificial Intelligence (AI) is revolutionizing how events are planned, organized, and experienced.
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Artificial Intelligence brain light points
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Sustainable Mobility for Events in Salzburg: The Guest Mobility Ticket

Sustainable congress and event planning starts with mobility! With the Guest Mobility Ticket, available to all overnight guests in the entire province of Salzburg from May 1, 2025, you can rely on environmentally friendly travel options and stress-free logistics for your participants.
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Railjet Bahn train arrives at Salzburg main station